Furniture · Development · Headless
Anova Furnishings
Anova Furnishings
- What we built
- Magento 2 catalog, a React PWA storefront decoupled from Drupal, multi-store management, and a real-time product customizer
- Platform
- Adobe Commerce, Drupal, Headless PWA
About Anova Furnishings
For over 40 years, Anova has been a leading innovator in sustainable site furnishings.
Family owned and headquartered in St. Louis, Anova controls the entire design, engineering, and manufacturing process, providing a combination of customization and quality furnishings today. Together with Upbeat Site Furnishings, Anova's sister company, they represent over 50 manufacturers of quality tables, benches, recyclers, and more.
Problem
Modernizing a 40-year legacy of sustainable design
Anova needed a digital experience as elegant as their furnishings : one that could unify two brands under a single catalog, enable real-time product customization, and streamline vendor integrations across their growing supplier network.
Outdated Legacy Platform
Running on a Drupal backend with a tightly coupled frontend, Anova lacked the flexibility to deliver the modern, fast experience their premium products deserved, limiting both performance and design possibilities.
Multi-Store Catalog Complexity
Managing separate catalogs and content libraries for Anova.com and Upbeat.com created duplication of effort, inconsistent product data, and slow time-to-market for new products across both brands.
Limited Product Customization
With hundreds of configurable options across materials, colors, and components, customers had no visual way to preview their customized furnishings, leading to uncertainty and longer sales cycles.
Solution
Impact that matters
A PWA with React frontend decoupled from Drupal, catalog migrated to Magento 2, unified multi-store management, and a real-time product customizer with image layering, powering both Anova.com and Upbeat.com from a single platform.
Page speed
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